Bally announces full integration of Italian luxury atelier Zagliani Initiative gives exclusive access to world-renowned leatherwear atelier and accelerates the positioning of womenswear within BALLY .

  • 11 Mar
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Bally, the iconic Swiss luxury House, is delighted to announce the full integration of Italian luxury atelier Zagliani, securing exclusive use of Zagliani’s renowned atelier in Milan and 30 highlyskilled artisans recognised globally for their technical expertise in handcrafting the softest, most luxurious leathers. Complementing Bally’s Swiss-based men’s footwear workshop, the women’s atelier reaffirms the Company’s commitment to boosting its growing women’s segment and its determination to source the best quality women’s goods. Furthermore, it enables Bally to offer a made-to-measure and customisation handbag service for the first time, while boosting its capacity for VIP and celebrity special orders.

“Securing exclusive use of the world-renowned Zagliani atelier is yet more proof of our new strategic positioning of womenswear within Bally as part of our wider global vision. This exciting initiative confirms our commitment to establishing Bally as one of the world’s top luxury labels.” Commented Bally CEO Frédéric de Narp. Leading this new venture will be Giovanni Torchiani,
who joined Bally’s executive committee as Vice-President Global Manufacturing in October 2014.

With his extensive knowledge of the luxury leather manufacturing industry and proven product development initiatives, Torchiani’s appointment highlights Bally’s renewed focus on high quality craftsmanship and design.Giovanni Torchiani commented, “I am delighted that we have been given this opportunity to further enhance Bally’s position in the luxury market and reinforce
its reputation for sumptuous, all handcrafted, leather goods. My role will be to harmonise the design and manufacturing processes to enable us to bring ultimate quality and craftsmanship to an even more discerning audience.”

Notes to editors
About Zagliani
Founded in Milan in 1947, the Zagliani atelier is globally renowned as an Italian centre of excellence for ladies handbags and accessories. Each exotic bag is handmade and hand-cut using traditional techniques that have been honed over decades. The dedicated craftsmen and technicians – many of whom have worked exclusively at the Milan atelier for years – have garnered a global reputation for their unparalleled expertise in handling the most luxurious leathers and precious skins

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