The iconic Swiss luxury fashion house announces a new director.Pablo Coppola will undertake creative leadership of every element of Bally men’s and women’s collections including shoes, bags, small leather goods, ready to wear and eyewear. Based in Bally’s London offices, Buenos Aires-born Coppola will head a 15-strong design team. Coppola was chosen by new CEO Frédéric de Narp for his intimate understanding of the brand, and his ability to channel the energies of a team into a fresh vision for Bally’s future.“Pablo’s attitude to design is both aligned with Bally’s legacy as well as our plans for tomorrow,” de Narp said. “It is an authentic approach to luxury fashion and one that encompasses quality, craftsmanship and a pioneering spirit unique to our 163-year-old brand.” A graduate of Paris’ Institut Francais De La Mode, Coppola has honed his career working for the fashion industry’s most celebrated luxury brands and visionary designers. Prior to joining Bally, he was head of accessories at Tom Ford. Among Coppola’s career milestones include his tenure as senior accessories designer at Alexander McQueen, Christian Dior, Burberry and Celine. “Pablo has the talent to further strengthen Bally’s presence in leather accessories and footwear, underscoring them with stylish ready to wear designs,” de Narp added. “He will lead the design team in creating collections that will infuse our house with glamour and excitement.” Coppola’s approach for Bally includes a renewed focus on craftsmanship and innovation. “I believe in Bally,” Coppola said. “With the team we are already pushing the brand forward and letting the product speak for itself. We are creating a softer style of luxury where products are made for real people,” Coppola said.