Marciano Unveils the Spring 2014 Collection and Advertising Campaign

  • 07 Jan
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The Spring 2014 Marciano advertising campaign captures the breathtakingly beautiful Marciano models in a tropical environment enjoying the calm warm breeze, deep green palm trees and lush succulent florals. The images take the viewer on a visual journey transporting them to a private beachside locale of mystery and seduction.

Guided by Paul Marciano, Creative Director at GUESS? Inc., and shot by the dynamic team of Hunter and Gatti, the vibrantly colorful images capture the elegant Heather DePriest, Clara Alonso and Simon Clark evoking the strong sensuality and spirit of the collection. Creating a mood of elegance, the women exude strength while staying true to their natural femininity. The piercing blue sky, clear ocean water and soft sand marry perfectly with the season’s color palette of coral, raspberry, turquoise and lime green.

The campaign showcases the season’s key pieces for spring including an array of maxi dresses, jumpsuits and flowing skirts in bold hued floral, paisley, animal and geometric prints. Sequins, jeweled embellishments and colorful lace add a romantic and glamorous touch to the collection. The collection offers various beautiful dress and skirt options, matching tailored blazers and shorts in bright floral patterns. For men, dark blazers and trousers paired with clean white button-down shirts present a modern and refined look, while the nautical navy and khaki combination show a sophisticated and casual outdoor style.

Look for these Marciano images in upcoming issues of top international fashion and lifestyle magazines, in Marciano retail stores, on collateral materials and online.

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